Skroutz, BestPrice & Google Shopping Feeds
XML feeds that pass validation, stay in sync with prices and stock, and list your products correctly on price comparison sites.
For many Greek e-shops, Skroutz and BestPrice bring in a large share of sales. That depends on an XML feed that is correct and always up to date: the right categories, EAN/MPN codes, sizes and colours, availability and shipping cost. We set up and maintain feeds that pass each platform’s checks and update automatically from your shop.
What makes a feed “good”
Most problems on comparison sites are not about price but about data: products without an EAN that do not match the product card, variations listed as separate products, wrong availability or rejected photos. We clean the data at the source, in the e-shop itself, so the feed comes out right without manual fixes.
Skroutz, BestPrice, Google Merchant Center
Each platform has its own specification. We build a separate feed for each from the same data: Skroutz (and Skroutz Marketplace where it applies), BestPrice, Google Merchant Center for Google Shopping and Performance Max, and a Meta catalogue for Facebook and Instagram ads.
Sync and monitoring
A feed with old prices or sold-out products costs you money and ratings. We set the update frequency to follow your shop’s changes and check regularly for errors and rejections. Good Skroutz reviews also depend on accurate information, which you can track with the Insights app.
The process, step by step
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1
Feed audit
We review the errors, rejections and missing data in your current feed or shop.
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2
Data clean-up
We fill in codes, map categories and organise variations in the e-shop.
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3
Feed setup
We create a feed per platform and set up automatic updates.
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4
Monitoring
We check feed status regularly and adapt to specification changes.
Who it is for
E-shops starting on Skroutz
That want to pass validation properly from the start.
Shops with large catalogues
Where manual exports no longer work and errors multiply.
Anyone running Google Shopping
Who needs a clean Merchant Center feed for campaigns that perform.
What's Included
Frequently Asked Questions
My e-shop already has a Skroutz plugin. Do I need more?
Do you work with every e-shop platform?
How often is the feed updated?
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