Practical guides for e-shop owners: sales, SEO, feeds, payments and marketing.
What a Greek e-shop needs for lawful cookie handling, how to set up Google Consent Mode v2 properly, and why a badly built banner costs you both data and ad performance.
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What the EU right of withdrawal means for online sales, what your returns policy needs to say, and how a smooth returns experience brings customers back to your shop.
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Why more Greek shoppers choose locker delivery, how to add it to your checkout properly, and where this option reaches its limits for your shop.
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How to work out your true shipping cost, choose couriers in Greece, and set a free-shipping threshold that lifts order value without eating your margin.
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Most of your customers shop on their phones. Practical fixes for form fields, keyboards, wallets and speed that make your mobile checkout faster and more reliable.
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The most common reasons shoppers reach checkout and leave without buying, and the specific fixes you can apply to your Greek e-shop, step by step.
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What IRIS online payments are, how the customer pays, what a merchant gains in fees and cash flow, and what to check before you switch it on in your Greek e-shop.
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Which payment methods a Greek e-shop should offer, what each one really costs you, and how to present them at checkout without confusing your customers.
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What llms.txt is, what it does and does not do, and how to prepare your e-shop for AI agents that browse, compare and eventually buy on behalf of your customers.
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More shoppers now ask an AI assistant before they search. Here is what your e-shop needs to show up in those answers, with a practical checklist you can work through.
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Most shop blogs get a few posts and are then abandoned. When a blog is worth it, which articles actually sell, and how to keep it alive without it becoming a chore.
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A phone, a window, white card and a bit of method. How to shoot clean, consistent product photos without a studio, and what to watch for on Skroutz and Google.
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Why the supplier's description is not enough, which structure works, and how to cover hundreds of products without losing months. With a template and real examples.
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Moving your shop to WooCommerce, Shopify or a custom build? A step-by-step guide to redirects, URLs, feeds and launch checks so your organic traffic survives the move.
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Price, availability, star ratings and return policy right in Google's results. What Product schema needs, how to test it, and the common mistakes that break it.
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Menus, breadcrumbs, related products and blog links: how to distribute your site's authority so Google finds and ranks the pages that actually make you money.
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Delete, 404, 301 or keep the page live? A practical decision guide for products that are temporarily or permanently gone, without losing rankings or customers.
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Size, colour and price filters can quietly create thousands of junk URLs. Here is how to decide which filtered pages Google should see, which to hide, and how.
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Category pages target the most commercial searches, yet almost nobody works on them. Here is how to make yours rank, convert and hold their own next to Skroutz.
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Titles, descriptions, images, schema and the technical mistakes that hold product pages back: a practical guide for Greek e-shops competing with Skroutz and the big retailers.
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Shared, VPS or managed? What a WooCommerce shop really needs from its server, which features make the difference, and what to ask before you sign up.
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Every plugin costs you speed, security and maintenance. A practical way to inventory your plugins, measure what each one costs, and cut the excess without breaking anything.
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Images are usually the heaviest part of an e-shop. Here are the formats, sizes and lazy-loading settings that make pages fast without hurting image quality.
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What LCP, INP and CLS mean for an online shop, where to measure them properly, and which fixes actually move the needle on home, category, product and checkout pages.
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Mismatched prices, broken XML, duplicate products, wrong availability: the errors we see again and again in Skroutz, BestPrice and Google feeds, and how to fix them.
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How to get your products onto Google Shopping for free via Merchant Center: account setup, feed, shipping and returns settings, and the usual problems.
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How to set up a proper BestPrice feed, what to watch in titles, categories and availability, and how to make the channel actually pay off.
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How to build a Skroutz XML feed properly, which fields matter most, and why products get rejected, with a practical fix for each case.
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Everything to check before you go live: payments, shipping, legal pages, SEO, analytics, speed, and the one test order that tells you more than any audit.
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WooCommerce or Shopify? We compare cost, payments, Skroutz feeds, invoicing and maintenance from the point of view of a small Greek e-shop.
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