Marketing Automation
Emails and SMS that send themselves at the right moment: abandoned cart, welcome, repeat purchases, plus proper measurement in GA4 and Meta.
Marketing automation for an e-shop means messages sent automatically based on what the customer does: they left products in the cart, made their first purchase, have not been back for a while. We set up these flows on platforms such as Klaviyo, Mailchimp or Brevo, together with proper measurement, so you know what actually drives sales.
The flows worth doing first
We start with the flows that usually pay off most for the effort: abandoned cart, welcome for new subscribers, post-purchase (thank you, instructions, review request), win-back for customers who have not bought in a while, and back-in-stock alerts.
Measurement you can trust
We set up GA4 with e-commerce events, the Meta Pixel and Conversions API, and Google Ads conversion tracking, respecting cookie consent (Consent Mode). Your ads optimise on correct data and your reports reflect reality.
Reviews and reputation
A well-timed email after delivery brings more reviews on Google, Skroutz or Trustpilot. With the Insights app you see every week how your reviews are trending against your competitors.
The process, step by step
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1
Measurement audit
We check what is tracked correctly today in GA4, Meta and Google Ads.
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2
Choose a platform
We pick an email/SMS tool based on your list size and budget.
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3
Build the flows
We design, write and switch on the core automated flows.
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4
Improve
We track opens, clicks and sales and test variations.
Who it is for
E-shops with an unused list
That collect emails but only send the occasional newsletter.
Shops with repeat purchases
Such as cosmetics, food or pet supplies, where the second order matters most.
Shops that advertise
And need correct conversion data so they do not waste budget.
What's Included
Frequently Asked Questions
Which email platform do you recommend?
Do I need consent for these emails?
Do you write the emails?
Related articles
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