Speed & Core Web Vitals
Faster category, product and checkout pages, with better Core Web Vitals and fewer shoppers leaving before the page loads.
A slow e-shop loses sales before the visitor even sees the product. Speed optimisation is mostly about the pages that matter: category, product, cart and checkout, on mobile and on real-world networks. We measure with real-user data (Core Web Vitals), not just a PageSpeed score.
Where the time goes
In most e-shops, time is lost to heavy images, plugins and scripts loading on every page, themes full of unused code and a slow server or database. We find what costs the most in your case and start there.
What we fix
Images converted to modern formats (WebP, AVIF) at the right sizes, lazy loading, clean-up and deferred loading of third-party scripts (chat, pixels, widgets), page and object caching, database optimisation and, where needed, better hosting or a CDN.
Speed without breaking anything
An e-shop has a cart, customer accounts and changing prices, so not everything can be cached. We configure caching so that wrong prices or empty carts never show up, and we test the checkout after every change. Speed also directly helps SEO.
The process, step by step
-
1
Measure
Real-user Core Web Vitals, Lighthouse and a server analysis.
-
2
Priority plan
A list of the changes that bring the biggest improvement for the effort.
-
3
Implement
Changes on staging, checkout testing, then rollout to the live shop.
-
4
Verify
A new measurement and Core Web Vitals monitoring over the following weeks.
Who it is for
WooCommerce shops with many plugins
That slowed down over the years and want a clean-up without a full rebuild.
Shops with poor Core Web Vitals
That see warnings in Search Console.
E-shops before a sale
That need to handle Black Friday or seasonal sales traffic.
What's Included
Frequently Asked Questions
Do I need to change platform to get a fast e-shop?
Will I get 100 on PageSpeed?
Is there a risk of breaking something?
Related articles
GDPR and cookie consent for e-shops (Consent Mode v2)
What a Greek e-shop needs for lawful cookie handling, how to set up Google Consent Mode v2 properly, and why a badly built banner costs you both data and ad performance.
Returns policy: the 14-day withdrawal right and turning returns into loyalty
What the EU right of withdrawal means for online sales, what your returns policy needs to say, and how a smooth returns experience brings customers back to your shop.
Parcel lockers (BOX NOW and others) and pickup points for e-shops
Why more Greek shoppers choose locker delivery, how to add it to your checkout properly, and where this option reaches its limits for your shop.