E-commerce SEO
Organic traffic that brings buyers: technical SEO, category structure, product pages and content that answers real searches.
E-commerce SEO is different from SEO for a company website. You have hundreds or thousands of pages, filters that create duplicates, products that sell out and categories that compete with marketplaces. We work on three levels: the technical foundation, the category and product structure, and content that attracts buyers with purchase intent.
Technical foundation
We check what Google actually sees: which pages are indexed, which waste crawl budget, how filters and pagination behave, and whether canonicals, sitemaps and product structured data (price, availability, ratings) are in place. We fix whatever stops the right pages from showing up.
Categories that win searches
Category pages are usually the ones that can bring the most traffic. We map your customers’ searches, organise categories around them and write copy that helps buyers choose, not filler for Google.
Product pages and content
Unique descriptions instead of copied supplier text, proper titles and descriptively named photos. Where it makes sense, buying guides and articles that answer pre-purchase questions. The same clean content also helps AI assistants answer about you, which we cover under AI search visibility.
The process, step by step
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1
SEO audit
Technical check, indexing, speed, structured data and a look at your searches in Search Console.
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2
Keyword research
Which searches bring buyers and which page should win each one.
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3
Fixes and optimisation
Technical fixes, category structure, titles, descriptions and internal linking.
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4
Measurement and next steps
We track rankings, clicks and sales from organic search and prioritise what comes next.
Who it is for
E-shops that depend on ads
And want a sales channel that does not stop when the budget runs out.
Shops after a platform change
That saw traffic drop and want to find out what was lost.
Niche shops
That can stand out against the big players with specialist content.
What's Included
Frequently Asked Questions
How soon will I see results?
Can I compete with Skroutz on Google?
Do you write the product descriptions?
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